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Fariway has been serving the East Texas area since 1997. Owner Barney Rubin and future partner Chris Beaty began the Fairway legacy in Henderson, Texas with the formation of Fairway Ford-Mercury Inc. Their founding principles of serving customers and putting the customer's needs above their own still hold true today. They later welcomed a seasoned car veteran and business man named Dennis Smith who joined the ownership and oversees the daily operations at the Ford dealership in Henderson. Fairway has expanded their Henderson location to include a larger service department, a Ford Quick Lane facility, and a Buy Here-Pay Here facility called Fairway Auto Credit.